Alyona Shevtsova attends the PA@TheCity networking event in London, staying engaged with the UK payments regulation dialogue
Alyona Shevtsova, CEO at the British payment provider Sends, participated in the Payments Association’s PA@TheCity networking event on June 10, 2025, at The Union Regents Place in London, UK. This event brought together industry professionals and stakeholders for an evening of connection, collaboration, and insights into the evolving regulatory landscape.
The event was opened by Andrew Self, Head of Department for Open Banking and Open Finance at the Financial Conduct Authority (FCA), and Riccardo Tordera-Ricchi, Director of Policy and Government Relations at The Payments Association. The opening remarks focused on the FCA’s newly established department and its role in the FCA’s five-year strategy, highlighting themes such as industry growth and the enablement of core variable recurring payments.
Sends continues actively engaging with the regulatory landscape through its involvement in events like this. The company aligns its growth with ongoing developments in open banking, open finance, and digital transformation of the UK payments ecosystem.
“We are proud to be a member of The Payments Association and to actively contribute to its mission of building a stronger, more innovative payments ecosystem,” said Alyona Shevtsova, CEO of Sends. “Our participation in the Association’s working groups allows us to engage deeply on crucial industry topics — from regulatory policy and digital identity to financial inclusion and the future of Open Banking and Open Finance. Events like PA@TheCity are a fantastic opportunity to reconnect with our colleagues, foster new partnerships, and reflect on shared progress in a more informal setting. The energy, openness, and quality of discussion truly reflect the strength and unity of the UK payments community.”
Vibrant conversation, new connections, and a spirit of collaboration marked the PA@TheCity evening. Attendees enjoyed drinks and canapés while discussing the future of payments in an informal and welcoming atmosphere.
Sends remains dedicated to supporting regulatory innovation and strengthening the payments landscape through active industry participation, transparency, and collaboration.
